In this scathing documentary Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Amy Goodman of Democracy Now! is the narrator.
Big Bucks, Big Pharma focuses on the industry’s marketing practices. Media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors.
Film is 1 hour and 12 minutes. Watch it on youtube or below.
If you are interested in looking at the full range of options for mental healthcare that go beyond the limitations of pharmaceuticals please check out IMHU’s faculty presentations here.